Custom website copy
Website copywriting and brand messaging for small business owners and creatives ready to take their copy from compliant to unconventional.
Want to jump right to it? Check out my calendar below to book a free, no-strings chat.
It’s no surprise you create a stir wherever you go.
You push boundaries. Question norms. Live and work in a way that people deem unusual.
And you create opportunities or art for people facing deliberate disadvantages.
I know you want your website copy to reflect this.
But right now, this is where your head is at when you tackle your copy alone…
You’re dimming your creative fire when you write in an attempt to sound professional to your clients-to-be. What you need is someone to untangle the ideas of professionalism holding you back from expression.
You’ve lost hours to free internet advice about ‘copy that converts’. When you wedge your skills and story into a conventional formula or template, you're bored with your copy. And you worry that your audience will be uninspired, too.
You have hundreds of ideas about your business, yet every time you try to write them down, you’re struck with blank page syndrome. You’d love for someone to thaw your procrastination freeze by turning your scattered thoughts into snappy copy.
You see yourself as your industry’s dark horse rather than the industry’s go-to. Despite how unique you are and how purposeful your work is, you’re disappointed whenever you try to communicate this.
Now you need someone with the words to describe your offer and experiences in a way that takes you from lesser-known to unforgettable.
When you hand your website copy over to me, this is what you get:
MESSAGING STRATEGY
I’ll create a custom Messaging Spellbook for your brand: a strategic guide containing your core messages and how to use them.
It will summarise your values, brand promise, customer dilemmas, and what makes your product/service so meaningful and valuable - everything you need to talk about your essence with ease and stand out amongst other non-conformers.
YOUR COPY
x1 home/landing page
x1 about page
x1 of the following: sales/services page, product descriptions, or FAQs
x1 contact page
SEO
SEO copy peppered throughout to make your website more likely to appear in relevant search results, including:
Naturally placed keywords and relevant headers
Footer copy, 404 page copy, cookie banner copy
Title tags and metadescriptions for every page
But here's what custom web copy can do for you:
(Spoiler: it’s deeper than deliverables)
The copy that lands in your inbox will validate your people because of the behind-the-scenes audience research I do.
Forget parroting your qualifications like a CV in the name of professionalism. You’ll nurture trust with your audience because, to them, it’ll sound like you’re having a conversation.
Your copy will inspire action, but not because it’s pushy or reliant on scarcity offers.
By alchemising your skills, experience, and personality into a story, your copy will inspire onlookers to click, read, or buy. Why? Because it made them feel something.
No matter how eccentric your business is, how unconventional your offer is, or how muddled your thoughts are, your new copy will represent the crux of your business that was too hefty to articulate.
We’ll make it easy for your clients-to-be to understand what you offer through succinct product or service descriptions, too.
I’ll extract the set of beliefs and bold attitude that makes you so wonderfully divergent and weave this core message into your website copy.
And I’ll craft a custom Messaging Spellbook for you, so you can seamlessly communicate your values and differentiator anywhere you show up online.
The six-step process to new website copy
Square one
After we natter about your current web copy (or lack of) during a discovery call, I’ll send you a project proposal with details like the price, timeline, and deliverables.
Your first draft
Receiving your first draft is SO exciting, but there might be some parts you don’t love - and that’s okay. This is your chance to review your copy and provide feedback so I can polish it.
If you’ve got a big project, I’ll let you know whether it will be easier to send over 2-3 pages at a time to keep things rolling. (Nothing says overwhelming like trying to review pages and pages of copy in your already busy week.)
Homework time
Picture this: the contract is signed and we’re ready to go. The first thing you’ll need to do is fill out a Brand Questionnaire to give me all the details about your business and audience. We’ll then organise a 90-minute Clarity Call where we’ll delve into how you want your brand to sound and what you’re hoping to say.
Finishing touches
After I spend some time fine-tuning, I’ll send over your copy and Messaging Spellbook with an explainer video to help you and your web designer with the next steps.
If you spot anything that needs tweaking, there’s still time for a round of light edits.
Sneak peek
I’ll revert to my nerdy self and spend some time researching your customers and competitors. Then I’ll send a sneak peek of your Messaging Spellbook and some copy snippets so you can check I’m headed in the right direction.
The final (final) draft
Once we get any light edits ticked off, your copy is finally all yours. Handle with care🥰
Just so you know: you’ll receive your copy in the form of a neat Google doc. Your Messaging Spellbook will be sent as a PDF in your branding and a Google doc.
Your investment:
£2500
(Pay in 3 available)
Custom web copy exactly what you need?
Find a slot in my schedule to chat about your copy and we’ll get started from there.