You see yourself as your industry’s dark horse rather than the industry’s go-to. Despite how unique you are and how purposeful your work is, you’re disappointed whenever you try to communicate this. Now you need someone with the words to describe your offer and experiences in a way that takes you from lesser-known to unforgettable.
You have hundreds of ideas about your business, yet every time you try to write them down, you’re struck with blank page syndrome. You’d love for someone to thaw your procrastination freeze by turning your scattered thoughts into snappy copy.
You’ve lost hours to free internet advice about ‘copy that converts’. When you wedge your skills and story into a conventional formula or template, you're bored with your copy. And you worry that your audience will be uninspired, too.
You’re dimming your creative fire when you write in an attempt to sound professional to your clients-to-be. What you need is someone to untangle the ideas of professionalism holding you back from expression.
But right now, your website copy doesn't reflect ANY of this, because...
You push boundaries. Question norms. Live and work in a way that people deem unusual. And, most importantly, you create opportunities or art for people facing deliberate disadvantages.
"Ella was so thorough with the whole process, explaining and applying a brand strategy and writing a beautiful and modern user-friendly website. Attention to detail and fresh innovative ideas at the ready."
- Naturally placed keywords and relevant headers
- Footer copy, 404 page copy, cookie banner copy
- Title tags and metadescriptions for every page
The SEO bit
I’ll also write custom messaging for your brand and pop it into an easy-to-apply guide. For my friends with witchy and woo-woo inclinations, it’s essentially a grimoire containing your core messages and how to use them.
It’ll summarise your values, brand promise, customer dilemmas, and what makes your product/service so meaningful and valuable - everything you need to talk about your essence with ease and stand out amongst other non-conformers.
Custom Messaging
x1 landing/home page
x1 about page
x1 of the following: sales/services page, product descriptions, or FAQs
x1 contact page
THE COPY
What's included
When you hand your website copy over to me, this is what you get:
And I’ll craft a custom messaging guide for you, so you can seamlessly communicate your values and differentiator anywhere you show up online.
I’ll extract the set of beliefs and bold attitude that makes you so wonderfully divergent and weave this core message into your website copy.
No matter how eccentric your business is, how unconventional your offer is, or how muddled your thoughts are, your new copy will represent the crux of your business that was too hefty to articulate.
We’ll make it easy for your clients-to-be to understand what you offer through succinct product or service descriptions, too.
By alchemising your skills, experience, and personality into a story, your copy will inspire onlookers to click, read, or buy. Why? Because it made them feel something.
Your copy will inspire action, but not because it’s pushy or reliant on scarcity offers.
Forget parroting your qualifications like a CV in the name of professionalism. You’ll nurture trust with your audience because, to them, it’ll sound like you’re having a conversation.
The copy that lands in your inbox will validate your people because of the behind-the-scenes audience research I do.
But here's what custom web copy can do for you (spoiler: it’s deeper than deliverables)...
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Homework time
Picture this: the contract is signed and we’re ready to go. The first thing you’ll need to do is fill out a Brand Questionnaire to give me all the details about your business and audience. We’ll then organise a 90-minute Clarity Call where we’ll delve into how you want your brand to sound and what you’re hoping to say.
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Your first draft
Receiving your first draft is SO exciting, but there might be some parts you don’t love - and that’s okay. This is your chance to review your copy and provide feedback so I can polish it. If you’ve got a big project, I’ll let you know whether it will be easier to send over 2-3 pages at a time to keep things rolling. (Nothing says overwhelming like trying to review pages and pages of copy in your already busy week.)
Lauren, HH Global
HUW, uNIVERSITY OF SURREY
“Ella brought fantastic ideas and helped execute everything in a professional and smooth manner. Every piece we've collaborated on went on to exceed expectations.”
