Copy that unites the right people around bold and unconventional brands.

A blonde woman wearing a purple dress stands smiling in a busy Brighton street
Purple star doodle with six points.
Hardback notebook with stars and a crescent moon
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Let’s transform your ideas into playfully persuasive copy—and show how your brand dares to deviate.

Bold brands aren’t meant to blend in. But, add in shifting trends, fickle algorithms, and SEO. It's like someone has shoved a weighty rulebook in front of you.

Following it feels a little restrictive, right? Especially if you’re a creative or brazen small business owner. You aren’t designed to follow rules.

Then there's the extra challenge of finding the damn words (oh, and the time) to show how daring your brand is on all your platforms.

It’s easy to make nonconforming sound kind of conventional.

A purple doodled line.

Leave me in charge of your copy or communications, and you’ll get a brew of words steeped in strategy, psychology, and behavioural science.

But most importantly, I pour in heaps of personality.

It’s a copy concoction that gets the right people pursuing you over your competitors. With the added benefit of turning off those that don’t match with your message. (Trust me, you don’t need “respond to weird enquiries” on your to-do list.)

As a copywriter and messaging strategist, I tend to have a way with words. Here’s how I can transform yours: 

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Copywriting Services

  • A woman sat at a round table is typing on a laptop with a coffee next to her

    Custom Website Copy

    Expressive web copy and bold brand messaging that communicates the crux of your business.

    I want expressive web copy
  • A blonde woman in a purple dress walks down a street carrying a notebook in her arms

    Copy Companion Day

    A done-in-a-day copywriting service so you can stop ignoring a wordy task on your to-do list.

    I need new copy quickly

  • "Ella did an amazing job writing the copy for my website, her insight and writing style is just perfection. She is such a delight to work with and I'd recommend her over and over again!"

    Kirsty, Phoenix Pole Studio

  • “Ella is bright, ambitious and methodical in her work. I could always rely on Ella to complete a task to the highest quality, often going above and beyond what is asked. Brilliantly skilled and a real asset to any company or individual needing comms support.”

    Lauren, Aetna International

  • “Ella was an absolute pleasure to work with. From the very beginning of each project, she brought fantastic ideas and helped execute everything in a professional and smooth manner. Every piece we've collaborated on went on to exceed expectations. I highly recommend Ella for absolutely every aspect of her professional expertise and skill set.”

    Huw, University of Surrey

  • I'm so glad I had Alchemy Communications to bring my new brand to life. Ella was so thorough with the whole process, explaining and applying a brand strategy and creating a beautiful and modern user-friendly website.

    Cathy, Top Collar Dog Grooming

A blonde woman in a purple dress smiles as she sits in front of a Brighton shop window

Oh hey! I’m Ella, by the way.

A Sussex-based freelance copywriter and messaging strategist for bold and unconventional brands.

Picture me as an alchemist. (For words, at least.)

I transform the muddled thoughts of busy business owners into compelling copy.

Whether you need a strategic multichannel communications plan, copy for your website, or a blueprint for your brand, it’ll be as wonderfully divergent as you are.

As a former in-house communications pro, I have a knack for turning business strategies into stories. And I have an English Literature graduate’s tendency to underpin every word with theory.

When I’m not writing, I’m wandering the South Downs or hanging upside down from a chrome pole.

But on the rare occasion I've run out of energy, I’ll be horizontal on the sofa devouring a novel.

If you’re hoping for bold and expressive copy that helps you expand into the space you’ve created, let’s start with a quick natter about your business - it’s totally free and no-strings attached.

I’ll be waiting with my notebook at the ready.