You’re simply not cut out for convention.Your copy and messaging isn’t either.
I’m bored of best-practice sucking the life out of copywriting.
If alchemy is a process of transformation, so is the ability to turn random thoughts into compelling writing. With a background in communications and a first-class English Literature degree, I’m now pretty deft at transforming ideas into captivating copy.
I season words with strategy - using data, psychology and theory to deepen the flavour. But I never (ever) compromise when it comes to preserving, or intensifying, the personality of your brand. In a world of changeable trends and algorithms, copy that remains faithful to you will draw in the community of your dreams.
Instead, I'll turn your scattered notes into playful, persuasive copy to welcome the right people around your story.
"Ella did an amazing job writing the copy for my website, her insight and writing style is just perfection. She is such a delight to work with and I'd recommend her over and over again!"
I’ve worked for some pretty huge organisations. But when I did, I felt like I couldn’t embrace this duality. I wasn’t able to work in a way that made my creative brain flourish. So, I made my own role up. And that’s how Alchemy Copywriting formed.
Nowadays, I rethink the communications traditions passed down to me to empower bold brands instead. My expressive side enables me to spin your ideas into intriguing stories that resonate with your dream clients. Plus, my inner nerd loves solving wordy problems all day - like developing messaging to define how you communicate with your clients, community and beyond.
When I’m lost for words, I head down to my local pole dance studio to explore the language of movement instead, or to teach others how to do the same. I’m also a proper country bumpkin, so I’m outside at every opportunity I can get.
I’m one of those busy-brained creative types. (Sound familiar?) I flutter between imaginative, whimsical word witch and obsessively analytical strategy-nerd.
I'm Ella
Whoever you are, you’ll be celebrated here. My aim is to empower you to express yourself in a way that’s authentic to you, even if it scares you to do so. No matter what the universe throws at us while working together, we’ll face it with tenacity and honesty, never straying from our intentions.
Courage
In case you were wondering how things work around here…
As much as I love strategy, play and experimentation are at the core of my creative process. We’ll go beyond the confines of best practice to create something provocative and innovative - and you best believe we’ll have a good time while doing it. The joy is the journey, after all
Playfulness
Everything we do, we’ll do with care, compassion and an open mind. I’ll be my unfiltered self and you can be too. Forming or growing a community of people united by a common interest is one thing. But our aim is to foster an environment where people feel valued, supported and respected. In simpler words: an environment where they belong.
Belonging
When I conjure up copy, I work alone, but you’ll need to spend some time providing input and feedback.
You don’t have time for collaboration.
Every word is an opportunity, but it takes time and a whole lot of research to choose the right ones.
You want a final draft in your inbox tomorrow. Or a neat strategy document on your desk by next week.
I’m all for being bold and disruptive, but we won’t work unless you’re purpose-driven and ethical too.
You swear you can “make people rich” by selling a course that actually makes you rich.
