Let’s Talk
Copywriting | Internal Communication
Let’s Talk was launched in February 2023 to encourage University of Surrey students to access mental health support.
The campaign contributed to a positivity measure of 86.4% in relation to wellbeing communications in the National Student Survey 2023, placing the University of Surrey 2nd in the UK.
Campaign landing page
Carousel to promote user-generated content about Eating Disorders Awareness Week 2023
Carousel to launch campaign
Reel to provide students with tips for managing exam worries. 20.4k views, 1,229 likes, 17,200 accounts reached.
A3 poster listing wellbeing services and crisis numbers. Installed in all toilets on campus and student accommodation.
A campaign to address the challenges of student life
As internal project manager for this campaign, I collaborated with Glassup & Stoski to develop a visual identity suitable for undergraduate students.
We opted for vibrant, abstract illustrations to explore complex mental health topics.
Using illustrations avoided cliché photography (you know, the classic person holding head in hands shot) or the need to include real people in any assets.
After working with students and internal stakeholders to identify important mental health topics to weave into the campaign plan, I began crafting assets with their accompanying copy.
The tone of voice aligned with the University’s values of inclusion, inspiration, and integrity; however, the campaign had a distinctive personality.
The copy was kind and honest - never denying the difficulties of student life - yet optimistic about the power of accessing support to prevent mental health needs becoming a crisis.